Articles

For a pharmaceutical startup, branding is a unique and high-stakes challenge. Successful branding for pharmaceutical startups means you are not just selling a product; you are not just selling a product; you are communicating complex science, navigating a labyrinth of strict regulations, and building profound, life-altering trust. This is not a task for a generic branding approach. As a pharmaceutical startup branding agency based in London , we provide branding services for

The "Two Countries Separated by a Common Language" Problem You’ve done it. You’ve built a successful brand, saturated the UK market, and are now looking across the pond to the single biggest growth opportunity on the planet: the United States. And this is where the fatal mistake is made. It’s the quiet, dangerous assumption that because we share a language, we share a culture. A UK brand entering US market often believes a simple "copy and paste" approach will work. They chan

The Rebrand ROI "Hangover": Why Most Brands Fail to Measure The launch party is over. The champagne bottles are recycled, the new website is live, and the "launch day" social media buzz has quieted down. And now, in the silence, a new feeling creeps in: the "rebrand hangover." Your team is exhausted, your agency is (most likely) rolling off the project, and your CEO or CFO walks over and asks the one question you were dreading: "So, was it worth it?" This is the moment where

Stop Selling "Design" and Start Selling "Strategy" You know your brand is broken. Your sales team complains that leads are confused. Your best new hires admit they almost chose your competitor. You see a clear disconnect between the powerhouse company you are internally and the dated, uninspiring image you present externally. So, you propose a rebrand. And your CEO's eyes glaze over. Your C-Suite is wired to mitigate risk. The "inaction" of keeping a dated brand is the single

Comprehensive brand guidelines document Atin created for Kem , a biotec skincare & makeup company. For startups and small businesses, a powerful brand is not a luxury; it’s a necessity. But the journey to a professional brand is full of confusing options. A £50 logo from a freelancer feels cheap (and it is), while a six-figure rebrand from a global agency is completely out of reach. So where is the middle ground? The solution lies in finding the best branding and logo design

The modern consumer has a new, non-negotiable expectation: they want the brands they support to be a force for good. The old model of business, focused solely on profit at any cost, is dying. A new standard has emerged, and at its heart lies a powerful and transformative idea: sustainable branding. This is not just about using recycled paper or having a "green" logo. Eco-friendly branding  is a deep, strategic commitment. It is the process of building a brand whose values and

Fashion branding Atin did for Ayoka , women's fashion brand. Fashion is more than just clothing. It is identity, it is culture, it is a language. The garments we choose are the stories we tell the world about who we are and who we aspire to be. In this deeply personal and fiercely competitive landscape, a great product is merely the price of entry. The brands that transcend the trend cycle to become iconic are the ones that have mastered a powerful, unseen art: the art of fas

A brand is not a logo. It is a feeling, a memory, a promise. It’s the silent, invisible force that connects a business to its people. At Atin, our work is to be the architects of that connection. We don't just design brands; we get to the very heart of what makes a business human and translate that truth into a powerful, resonant story. Our name, Atin , is derived from the Yoruba words for "creative"  ( àtinúdá ) and "heart"  ( atin ). This is not just a name; it is our entir

Can you recognise a brand with your eyes closed? Ba-da-ba-ba-baaa. Ta-dum. If you can instantly identify McDonald's and Netflix from...

You've done the impossible. You've built a brand that people don't just buy from, but believe in. Your customers are not just consumers;...

In today's competitive landscape, your company's growth is limited by only one thing: your ability to attract and retain A-level talent. The best product, the most innovative technology, and the most brilliant business strategy are all useless without the right people to execute them. Yet, many leaders are fighting this modern "war for talent" with outdated weapons. They post a job description, hope for the best, and wonder why they are consistently losing their ideal candida

What is the most valuable asset your company owns? It's not your factories, your patents, or your cash reserves. It's the powerful,...

In the world of creative agencies, the chase is a constant. The pursuit of new clients, bigger projects, and more prestigious names is...

Hiring a branding agency is not like hiring a typical vendor. You are not just buying a deliverable, like a logo or a website. You are...

Your brand is not a logo. It's not a colour palette or a tagline. Your brand is a complex and powerful psychological construct that lives...

London is a city of stories. From the historic elegance of Mayfair to the creative, rebellious energy of its southern neighbourhoods, every street corner has a narrative. In a city this vibrant and competitive, a great product is merely the price of entry. The businesses that truly capture our imagination, the ones that become local institutions, are the ones that tell a powerful and authentic story. They are the ones that have mastered the art of London brand design . As a b

Your brand has a voice. But does it have a clear, consistent, and compelling message? Consider this common and costly business problem: your website says one thing, your social media posts say another, and your sales team is saying something else entirely. Each piece of communication, while well-intentioned, is pulling your brand in a different direction. The result is a fragmented, confusing, and untrustworthy brand experience that fails to connect with your audience and, ul

In the financial services industry, your product is often invisible. It’s a promise, a future return, a piece of advice, a safety net. In a world of intangible assets, your brand is the most tangible - and valuable - thing you own. It is your bond. Yet, for an industry built on numbers and logic, branding is often treated as a soft, aesthetic afterthought. This is a profound strategic error. A powerful brand is not a marketing expense; it is a core business asset that builds

In today's rapidly evolving market, standing still is the fastest way to become irrelevant. The brands that are not just surviving, but thriving, are the ones that have embraced a new, dynamic philosophy: they are progressive brands. What is a progressive brand? Many leaders ask a similar question: what is a progressive company? At its core, a progressive brand is the external expression of a progressive company. It is a brand that is built for the future. It is adaptable, pu

It is the single most enduring decision a founder will ever make. It’s the one element of your brand that is the most difficult to change, the word that will be on the lips of your customers, the URL they type into their browser, and the legal asset you will own for decades. Your company's name. For many entrepreneurs, the process of naming a business is a source of immense anxiety. It often devolves into a chaotic series of brainstorming sessions, frustrating domain searches