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Our Process

A journey of collaboration, clarity, and creative excellence.

A great brand is not an accident; it is the result of a proven and thoughtful process. At Atin, we have refined a 5-phase journey designed to be as collaborative and straightforward as it is creatively rigorous. This is our blueprint for transforming your vision into an enduring and impactful brand, with attention to detail at every step.

Phase 1

Discovery

Every successful branding project begins with a deep understanding. The discovery phase is where our partnership starts. We work closely with you through a brand questionnaire and, for many projects, a collaborative discovery workshop. This establishes your audience and business goals, ensuring every design decision is aligned with your brand's mission from day one.

Phase 3

Design

This is where creativity and strategy come together. We begin the creative exploration, transforming ideas into tangible visual concepts for your brand identity. We work in close collaboration with you, presenting distinct creative directions and incorporating your feedback at every stage to refine and perfect the designs, whether it’s a logo, website, or packaging design.

Phase 5

Launch

The final phase is focused on a seamless and successful launch. We meticulously prepare and deliver every single asset your new brand will need, from high-resolution design files to a comprehensive set of brand guidelines. Our partnership doesn't end at delivery; we ensure you are ready for a successful launch and remain your dedicated creative partner to support your brand's future growth.

Ono Creative design process

Phase 2

Research & Strategy

With the insights from our discovery phase, we develop the strategic foundation for your brand. This crucial step involves in-depth market research and competitor analysis to define a powerful and unique creative direction. We solidify the vision and create a focused brand strategy that acts as the North Star for all subsequent design work, ensuring our designs don't just look great, but drive meaningful results.

Phase 4

Development

The development phase is where we bring your vision to life with meticulous attention to detail. For website and digital design projects, we take the finalised designs and build them into fully functional, responsive, and optimised websites. For brand identity projects, this is where we develop the complete visual system, from refining the logo design to building out the full suite of brand assets.

Ready to build a brand with heart?

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