Ariel

Jewellery and eyewear brand Ariel approached Atin with the challenge of forging a new brand purpose and a refreshed platform that could carry them into the future. They needed an identity that was not only visually striking but also deeply rooted in meaning and cultural depth. Our strategy was anchored in the powerful inspiration of the name 'Ariel' itself - meaning "Lion of God." This concept became the cornerstone of a new identity built to communicate strength, artistry, and fearless self-expression, setting the stage for a bold and contemporary brand that commands attention.

To bring this powerful vision to life, we developed a completely bespoke visual identity, starting with a custom-designed logotype and mark. This ensures a truly unique presence in a crowded market, creating a distinctive signature that reflects Ariel’s bold yet refined aesthetic. A brand's strength lies in its consistency, so we built a comprehensive set of guidelines to act as a blueprint for growth. This robust framework defines every core element - from logo application and colour pairings to visual direction - equipping the Ariel team to maintain a cohesive and impactful identity across every touchpoint.

The new identity culminates in a seamless and immersive digital flagship. We designed and developed a new e-commerce experience that effortlessly translates the brand’s ethos into an intuitive interface, optimised for both desktop and mobile. The platform brings the statement jewellery and eyewear to the forefront, creating a space where craftsmanship and individuality take centre stage. This foundational work has repositioned Ariel for its next chapter of growth, with exciting new campaigns and retail experiences on the horizon, proving how strategic creative can transform a brand’s presence and future.