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Luxe Bites
Brand Identity, Logo, Signage, Print & Marketing Materials
How do you make a brand feel as luxurious as the service it provides? For high-end caterer Luxe Bites, we answered that question with a powerful and intelligent new brand identity.
Our goal was to create a mark that was both beautiful and smart. The final design is built on a foundation in fine dining, using a dinner fork to immediately connect the brand to the culinary world. A minimalist curve below the tines forms a chef's toque as a symbol of expertise, representing craftsmanship and culinary authority. To give a hint of indulgence, the negative space cleverly evokes a bite mark, suggesting the irresistible quality of their offerings. Finally, the mark is crowned in luxury, with the tines coming together to form a subtle crown that positions the brand as a premium, high-end choice.
From the logo mark, we developed a complete visual system that works effortlessly on packaging, uniforms, and vehicle wraps, creating a cohesive and high-end brand experience.
Our process is built on understanding our client's vision and delivering exceptional results, fast. In the words of our client:
"Top class designer! They did a great job rebranding my logo and also creating designs for my packaging. He literally got what I needed in 1 shot."
