Ms Tee Designs

We partnered with Ms Tee Designs, a London-based bespoke tailor, to craft a complete brand identity that truly embodied their ethos of "Creating Clothing for Queens." While their craftsmanship was impeccable, their visual presence needed to be elevated to connect with a premium clientele and tell a story of artistry. Our process began with a deep strategic dive into their brand, informing an art direction centred on "quiet confidence" and timeless elegance. This foundational work set the stage for a visual identity that was not only beautiful but also deeply purposeful.

The heart of the new identity is a visual suite built entirely from scratch to be as unique as their garments. The intricate floral logomark is a thoughtful fusion of symbols: the initials (M, T, D), a sewing needle, and the fluid lines of thread. To complement this, we developed a fully custom wordmark; the flowing, signature style of "Ms Tee" is hand-drawn, giving the brand a personal feel that cannot be replicated. This bespoke identity extends into a versatile pattern system and is paired with elegant typography, creating a cohesive and memorable brand experience across every touchpoint.

The result is a powerful and cohesive brand identity that provides Ms Tee Designs with the tools to confidently tell their story and attract their ideal audience. The new branding perfectly captures the essence of their craft, equipping them with a strategic and beautiful foundation to support future growth. They now possess a complete visual language that ensures consistency and communicates luxury at every turn.