Articles

In every market, there is a giant. They have the biggest booth at the conference, the limitless Google Ads budget, and the "nobody ever got fired for hiring them" reputation. For the ambitious founder, this giant is an existential threat. They occupy the mental real estate you need. They control the pricing you want to disrupt. They cast a shadow that makes it difficult for you to grow. The natural instinct for most startups is to try and out-work the giant. You build more fe