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Shaken Udder
Studio Concept — Industrial Packaging, Brand Identity & Structural Design
A self-initiated studio exploration reimagining Shaken Udder. We saw an opportunity to challenge the conventional FMCG dairy category, transforming a playful supermarket favourite into an elevated, artisanal consumer experience. By replacing the cartoon mascot with a hand-drawn emblem, bespoke serif typography, and tactile glass packaging with gold foil detailing, this concept illustrates how mass-market CPG brands can reposition for luxury and gourmet retail distribution.
The packaging redesign further enhances the brand’s luxurious positioning. The concept transitions from plastic to a sleek glass bottle, emphasising sustainability and premium quality. The new label, featuring embossed gold detailing and a clean composition, creates a tactile, elevated consumer experience. This refined aesthetic not only reflects the product’s superior ingredients but also positions Shaken Udder as a sophisticated indulgence. This conceptual rebrand captures the essence of modern luxury while maintaining the brand’s core identity, allowing it to stand out in a competitive market.
